the new milk jug is here:

I have some reservations about this design. Why is it white? Doesn't this use more resources to make it this color? If it is sturdier in order to be stackable, doesn't this use More plastic?

After reading more, I realize that my thoughts are on a rather small scale.
Apparently, you can stock an 18 wheeler with twice as many of these jugs than the former because it they do not require the plastic crates that traditional jugs do. This has a few benefits including less trips to and from the distributor equaling less fossil fuels.

For a while now I have heard the buzz about how a redesigned milk jug could be beneficial for our culture by cutting down waste. There have been talks about getting rid of the traditional handle to significantly reduce the amount of plastic needed to make a milk jug. (Reminds me how Nestle recently engineered a design for their Ozarka water bottles that uses 30% less plastic than their former bottle.) What's funny to me is that the actual container does not seem to be made of any less plastic. I guess it is made up for in other areas like external packaging and fossil fuel consumption?

Keep an eye out for these jugs at your local Sam's, Wal-Mart, and Costco.

Ironically, I only buy milk in a cardboard carton. :)